Traditional Genes and Modern Translation: A Comparative Study of Innovative Practices in Intangible Cultural Heritage in the Context of the “Double Helix Model”

Abstract

This paper aims to explore modern approaches to “revitalizing” intangible cultural heritage. Starting from the reflections triggered by watching the anime “Demon Slayer,” the study notes that Japan has successfully transformed its traditional culture into global trends, while the dissemination of China’s intangible cultural heritage faces significant challenges. To address this issue, the paper proposes a “Cultural Revitalization Double Helix Model,” which suggests that the modernization of intangible cultural heritage requires the interweaving and synergistic interaction of “traditional genes” and “modern expressions.” By comparing Issey Miyake’s “philosophical breakthrough” innovations, Bosideng’s approaches to refining craftsmanship, and Chanel’s use of symbolic elements, the study reveals hierarchical differences in the innovation of intangible cultural heritage. Ultimately, it proposes systematic strategies across four dimensions—narrative, design, experience, and industry—aimed at helping China’s intangible cultural heritage find a path for transformation that is rooted in tradition while integrating into contemporary life.