Analysis of JD.com’s Digital Transformation and Its Impact on Corporate Profitability

Abstract

In the context of the booming digital economy, enterprise digital transformation has become an important way to enhance core competitiveness and achieve sustainable development. Taking JD.com as a typical case, this paper adopts a research method that combines the case analysis with theoretical analysis to systematically explore the mechanism of the impact of enterprise digital transformation on profitability. The study found that JD.com, through the implementation of the strategic transformation of “supply chain-based technology and service enterprise”, built a technical infrastructure with JD Cloud and intelligent supply chain as the core, and successfully achieved innovation in the three major business models of retail, logistics and technical services. At the same time, it significantly improved profitability through the three major paths of cost control, differentiated premium and new profit model creation. This study not only deepens the theoretical understanding of the logic of enterprise digital value creation but also provides practical reference for the transformation and upgrading of traditional enterprises. It has important theoretical value and practical guiding significance.