How different between nations influence consumption decision in the field of entertainment product?

Abstract

With the advancement of internationalization and globalization, consumers can reach for entertainment product from different nation. However, some entertainment product may only be able to sell well in single nation, and sometime, some entertainment product that has a good response in several countries may have the opposite response in other countries. One factor that cause this situation to occur is the differences between different nations. This paper will focus on possible difference between several different nations and explore in what extent the cultural differences between different nation can influence the consumption decision for entertainment product. This paper will use methodology including Hofstede’s cultural dimension to explore the situation of several representative entertainment product in different nations and the deeper factor that cause this difference to occur.