Optimization and Innovation of Supply Chain Models in the Context of Cross- Border E-Commerce

Abstract

In today’s context of economic globalization, cross-border e-commerce has become the core of international trade, and the efficient operation of the supply chain is key to the core competitiveness of cross-border e-commerce platforms. Supply chain optimization involves various processes within the supply chain. The main purpose of optimizing the supply chain is to help enterprises reduce costs and improve efficiency. This paper takes Shopee, a leading e-commerce platform in Southeast Asia and Latin America, as the research subject, systematically analyzing the operating status of its six core supply chain links. It focuses on innovative optimization practices in four key areas: logistics and warehousing, sales platforms, payment and funds, and customer service, and conducts targeted comparative analysis with TEMU in these four areas, clarifying the strengths and weaknesses of both supply chain models. Finally, combining current industry development trends, provide summarizing suggestions for the optimization and innovation of cross-border e-commerce supply chains, and offer some references for the high-quality development of the industry.