ISSN 2959-6130 (Print) ISSN 2960-1312 (Online) Editor-in-chief: Rana Muhammad Ammar ZAHID （The Business School, RMIT University） Associate Editor: Hadi Hussain （Xi'an Jiaotong University） Editorial Board Member: Muhammad Waleed Youn as （Xi'an Jiaotong University） Zi Mu （The University of Manchester） The Journal of Finance and Economics (JFE) is an accessible, peer-reviewed academic platform dedicated to the next generation of thinkers. Designed specifically for college students, young researchers and innovators, JFE serves as a bridge between foundational academic study and professional scholarly publishing. Our journal provides a high-quality venue for emerging voices to share original research, case studies, and innovative theories in the fields of Finance, Economics, and Management. We are committed to fostering academic growth by providing a rigorous yet supportive peer-review process that helps early-career scholars refine their work and contribute to the global conversation. Scope of subjects Finance: Exploring corporate finance, fintech, markets, and investment strategies. Economics: Investigating micro and macroeconomic trends, public policy, and behavioral shifts. Management: Analyzing organizational leadership, strategic innovation, and modern business operations. Interdisciplinary Studies: Welcoming work that connects these three pillars with technology, sustainability, and social impact. At JFE, we believe that innovation often begins with fresh perspectives. Whether you are an undergraduate student presenting your first empirical study or a young professional proposing a new management model, the Journal of Finance and Economics is your platform for academic excellence. All articles will be submitted to: Google Scholar, Crossref, U.S. Librarian Database, ProQuest (part of Clarivate’s Web of Science), Ulrich's Periodicals Directory, SEMANTIC SCHOLAR, OpenAlex.
Research on the Marketing Strategy of Fast-Moving Food E-commerce Live- Streaming.
With live streaming having brought about constant disruption to digital commerce, the platform, over some time, has become critical for brands to reach out to consumers and ensure the very likelihood of real-time purchasing decisions. Indeed, by incorporating influencer marketing, interactive content, and real-time customer engagement, livestream e-commerce has really had the potential to drive top-of-the-funnel activity in terms of better sales and brand loyalty for FMCGs. This writting discusses how FMCG marketing strategies increasingly change with the rise of e-commerce livestreaming, where live-streaming has driven an inexorable shift in digital commerce and this platform has grown incrementally to become the near-essential way for brands to reach consumers and make sure that real-time purchasing decisions are taken care of. Indeed, with the integration of influencer marketing, interactive content, and real-time customer engagement, livestream e-commerce has proved very capable of raising sales and ensuring brand loyalty in FMCG. It looks into the latest developments in livestream e-commerce, studies specific cases of successful livestream marketing campaigns, and pinpoints essential strategies that Fast-Moving Consumer Goods (FMCG) companies adopt. This also enumerates a set of recommendations on how livestream marketing could be done better by leveraging data analytics and consumer interaction for razor-targeted and impactful campaigns. Understanding these key trends is important in helping businesses take the pole position in the ever-competitive digital marketplace.
Changes in Film Business in the Postpandemic Era.
This paper examines the current status and changes in China’s film industry in the post-pandemic era, focusing on the impact of the pandemic on the film industry and the adaptation and reconstruction of the industry in the new environment. The study finds that the pandemic has accelerated shifts in audience viewing habits, with the rise of streaming platforms continuing to reduce the dominance of traditional cinemas. Additionally, the pandemic has influenced film content creation, with a greater emphasis on resonating with real-life emotional experiences of the audience. Through case studies, the paper proposes marketing strategies and development suggestions for the film industry in the post-pandemic era to address potential future challenges. The research aims to provide references for film producers and policymakers to promote the sustainable development of China’s film industry.
Exploring the Elements of Shopping Platforms to Satisfy Consumer Needs: Based on the Enhanced Consumer Service Perspective.
With the development of the platform economy shopping platforms came into being, they played an important role in China’s economic development, but also changed the previous way of consumption. More and more people step into the shopping platform through online channels, so the consumer base of the shopping platform continues to grow, but this rapid development process has also exposed a lot of problems, such as online fraud, the quality of goods not guaranteed, and so on. For this reason, this paper mainly focuses on how shopping platforms can satisfy consumers’ needs based on the consumer service perspective. By investigating the existing consumer service measures of large-scale e-commerce companies and consumers’ current views on the problems of e-commerce companies, it is possible to propose measures to satisfy the needs of consumers in a targeted manner. The results of the study show that the most controversial aspect of shopping platforms currently disputed by consumers is the quality of the goods selling counterfeit goods and inadequate consumer services. At the same time, some large e-commerce companies have also introduced the phenomenon of platform rules, the use of more coercive means of constraints on the integrity of the business and improving customer service speed and return processing speed to improve consumer access. Finally, to develop better, shopping platforms should focus on the needs of the top five consumers and create an honest business environment to grasp the needs of consumers so that consumers have a good consumer experience.
The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon.
In an increasingly competitive market, user-centered marketing strategies are continually evolving. Addressing consumers’ emotional needs and establishing emotional bonds between brands and consumers has become crucial for enhancing consumer brand loyalty. This study focuses on Lululemon, utilizing literature analysis to examine the mechanisms through which emotional marketing strategies impact consumer brand loyalty. By collecting data from Lululemon’s offline stores, online shops, official websites, social media accounts, and sports communities, this research summarizes Lululemon’s emotional marketing strategies, primarily reflected in product value, brand ambassadors community building, and service. To further explore the impact of these marketing strategies, a questionnaire was designed around the four dimensions of product value, brand ambassadors and community, service, and consumer loyalty. An empirical analysis of the questionnaire data was performed. The findings reveal that the emotional marketing pathways—product value, brand ambassadors community building, and service—are all significantly positively correlated with consumer brand loyalty. This suggests that these pathways enhance consumer loyalty to the Lululemon brand to varying degrees. Notably, the impacts of brand ambassadors and community building, as well as service, on consumer brand loyalty are more pronounced compared to product value.
The Impact of Sound Design in Film and Television Productions on Movies.
In the current movie and television industry, visual art and aural art are vital components that cooperatively build immersive experiences for viewers. In the aftermath of the epidemic, there has been a resurgence in the production of films and television shows, in addition to rapid advancements in technology, which has led to an increase in the requirements for content development and promotion. The advancement of storytelling and visual effects has led to the emergence of sound design as a crucial component, which enhances the emotional depth and authenticity of each and every scene. Sound design utilizes the delicacy of ambient noises and the intensity of sound effects in dynamic sequences to enhance atmosphere, guide viewer emotions, and bolster narrative arcs. The rise of surround sound and immersive audio formats, like Dolby Atmos, is indicative of a growing need for improved audio that complements visual experiences. As a result, sound design has become an increasingly important component in the production of contemporary works.
The Business Management Model and Marketing Strategy of Nintendo.
Nintendo is a gaming company that operates in the international market and is well recognized because of the innovation that is has incorporated in its hardware and software. While competitors like Sony and Microsoft are targeting quality performance of game consoles, Nintendo is defining and developing novel method how game console can provide great and healthy entertainment for families and people of all ages. This paper seeks to analyze Nintendo’s business management model and the marketing strategy with special reference to the application of the Nintendo company to the 4P Model: Product, Price, Place, and Promotion. This research provides a real life analysis of Nintendo’s products; pricing, reach the world market and promotions to illustrate how the firm continues to perform well despite the challenge of technological advancement and restricted produce offering. Further on, the paper discusses the threats that affect Nintendo, for example rivalry with Sony and Microsoft, and explains how Nintendo can minimise these threats by applying recommendations in the form of implementing strategic alliances, technology enhancement, and revenue diversification. This way, they can sustain themselves and constantly adapt to the change in the marketplace, such as with third party companies and mobile gaming and Augmented reality.
Apple Inc. and Its Electronic Devices: An Exploration of Their Impact on China’ s Technology Market and Strategies for Adaptation.
As a global leader in technology, Apple Inc. has strategically expanded its presence in China, the world’s second-largest economy and a critical market for technological innovation. This study highlights Apple’s key contributions to advancing technological development and market growth in China, while also exploring the company’s profound influence on the local technology landscape. By analyzing the reactions of Chinese tech firms to Apple’s competitive strategies, the research sheds light on the dynamic nature of competition in the rapidly evolving Chinese market. The findings emphasize the importance of innovation, adaptability, and strategic rivalry for multinational companies aiming to succeed in this highly competitive environment. Additionally, the study examines Apple’s economic and technological impact in China, identifying the challenges the company has encountered, including regulatory hurdles and competition from domestic tech giants. It also evaluates the strategies Chinese companies have employed to counter Apple’s dominance, providing insights into how businesses can navigate the complex competitive landscape in emerging economies. Ultimately, the study offers practical recommendations for companies seeking to remain competitive in global markets while maintaining sustainable growth in the face of evolving challenges.
Success and dilemma: Tesla has a long way to go in China.
As a leader in the automotive industry, Tesla’s global layout starts early. In addition to its old markets in Europe and the United States, Tesla entered Chinese market in 2014 and underwent a series of success as well as rough patches. After summarizing and listing basic information ( the general trend in Chinese electric car industry and Tesla’s current sales and popularity in China), the article concludes Tesla’s situation in China from both its market competition and government’s policy towards it. The study refers to the research of previous scholars, studies the evaluation of Tesla in public sectors like reviews published in academic magazines and comments in social media and analyzes Tesla’s recent financial reports and latest trends. Based on the reference collected, it’s apparent that Tesla has received preferential treatment from the Chinese government while the strength of its growing domestic competitors should not be underestimated, imposing extra burden on Tesla. Then the article takes a deeper insight into the factors underlying Tesla’s current situation and gives out effective suggestions for Tesla to break through the current predicament, including investing more in its FSD system and further construction of Gigafactories.
Research on the Effects of Various Factors in 7Ps Marketing Theory on Short Video Marketing ——Taking the Dissemination of Qianjiang Lobster Short Videos as an Example.
With the rapid rise of short video platforms, short video marketing has become a new way to promote agricultural products. This study takes the short video dissemination of agricultural product Qianjiang lobster as an example to explore the effectiveness of short video marketing in depth. Studying the influencing factors of the marketing effectiveness of crayfish, a characteristic agricultural product, provides useful references and guidance for promoting the dissemination of agricultural product short videos and agricultural product short video marketing, which helps to promote the innovative development of the agricultural product industry. This research selects the accounts of TikTok platform to promote the short video of Qianjiang crawfish, builds the influencing factor model of the short video marketing effect of Qianjiang crawfish based on the 7Ps marketing theory, and uses the non parametric test method to empirically analyze 200 short video samples of Qianjiang crawfish. The research results indicate that eight influencing factors, including title sentence structure, topic, content theme, production category, background music, video duration, release time, and collection setting, have a significant impact on the marketing effectiveness of crayfish short videos.
Analyze of business environment of Amazon in India.
India’s e-commerce industry has experienced remarkable growth, making it one of the key markets in the global e-commerce sector. This rapid expansion is driven by improvements in the country’s digital infrastructure, government initiatives like the “Digital India” campaign, and increased internet accessibility, even in rural areas. With widespread adoption of mobile internet and declining smartphone prices, e-commerce platforms have penetrated various segments of the Indian market. As a result, India’s e-commerce sector is projected to surpass the United States and become the second-largest market in the world by 2034. Amid this thriving landscape, Amazon has emerged as a significant player, capitalizing on India’s vast market potential. However, the company faces various challenges, including strict regulatory policies, fierce competition from local platforms like Flipkart and JioMart, and logistical difficulties in rural regions. This analysis delves into Amazon’s current market situation in India, the strategies it employs to overcome these challenges, and explores potential future prospects in this dynamic and evolving market.
The Influence of User-Generated Content on Information Dissemination Patterns in Social Media Platforms: A Case Study of TikTok.
In the context of rapid advancements in digital information technology, user-generated content (UGC) on social media platforms has emerged as a crucial form of information dissemination. Although substantial research has been conducted on UGC, there remains a paucity of studies focusing on TikTok’s dissemination pathways and the influence of user interactions on the underlying mechanisms of information propagation. Analyzing these patterns holds significant theoretical and practical relevance. This paper employs qualitative analysis and case study methodologies to conduct an in-depth investigation of the characteristics of UGC on TikTok and its effects on information dissemination pathways and mechanisms. The findings reveal that TikTok’s decentralized dissemination model, driven by recommendation algorithms, facilitates the rapid diffusion of high-quality content, thereby increasing the diversity of information. However, this decentralized model also poses challenges, such as the proliferation of misinformation and inadequate regulatory oversight, leading to issues like information homogeneity and the “echo chamber” effect.
A comprehensive analysis of Tesla’s development in China.
In the past 10 years, Tesla, with its disruptive technology and excellent product power, has worked hand in hand with the upstream and downstream of China’s new energy industry, leading the fundamental change in the automotive industry. Since 2014, the number of Tesla car owners in China has grown from 15 to more than 1.7 million, and Tesla Shanghai Gigafactory continues to export “Chinese samples” of intelligent manufacturing to the world. At the same time, in the past decade, the number of new energy vehicles in China has jumped from 216,400 units to more than 20 million. According to the data of the Passenger Association, in the first two weeks of April 2024, the new energy retail penetration rate of China’s passenger car market has exceeded 50%. Tesla continues to reshape the field of transportation and travel with innovative technologies. From electric vehicles, to energy storage devices, to artificial intelligence and robots, Tesla’s business landscape has far exceeded the ordinary sense of electric car companies. Musk has announced that on August 8, Tesla will release its latest Robotaxi driverless taxi, which media say may usher in the next industrial revolution. These are the keypoints of this paper.
Governance Challenges in Electric Vehicle Adoption: A Case Study of China.
The paper discusses the governance challenges of electric vehicle adoption in China, now a global leader in EV promotion, as part of its strategy to cut greenhouse gas emissions and achieve carbon neutrality by 2060. Three major governance challenges point out the use of non-renewable energy sources, an insufficient number of charging infrastructures, and environmental impact due to battery production. While EVs can have a positive impact on the reduction of emissions in the transportation sectors, much is left in the balance due to a high proportion of coal-based electricity in China’s energy mix and environmental costs from producing and disposing of batteries. The analysis, therefore, puts forward some remedies for these challenges: better cross-sectoral policy integration between the energy and transport sectors, infrastructure development through public-private partnerships, and international cooperation on regulating battery supply chains. It concludes that EVs require a holistic approach that combines energy policy, infrastructure development, and global supply chain governance for maximum environmental benefit. The big picture of sustainable transport, such findings have offered insights and recommendations for other countries willing to overcome similar governance challenges in their efforts and processes of transitioning towards electric mobility.
E-Commerce in China: The Amazon Experience and its Implications.
This paper discusses the experience of Amazon in the rapidly expanding e-commerce market in China, with a focus on the challenges faced and the strategic decisions made. The study also explores the development of the e-commerce industry and companies in China, which are characterized by innovative business models and a strong mobile user base. Through a qualitative analysis of the strategy from Amazon, the study identifies some of key factors that lead to its gradual loss of market share that consist of insufficient localization, centralized decision making, and limited marketing adaptability. Although China experienced rapid economic growth and the success of local competitors such as Alibaba and Jingdong, Amazon struggled to capitalize on the preferences of local consumers and the highly competitive market setting. In the end, Amazon exited the local market in 2019 and redirected its emphasis to cross-border e-commerce. The study concludes on the importance of localization, flexibility, and a rich insight into the dynamics of regional markets for multinational companies seeking to achieve success in foreign markets. The findings are expected to deliver valuable inspirations for companies pursuing growth in the complicated Chinese market, and also emphasize the role of adaptive strategies and use of data to achieve sustainable growth.
The Impact of Privacy Exposure on Consumer Choices in Digital Marketing: An Analysis Through Consumer Interviews.
With the popularity of the Internet, the rise of digital marketing has opened up new opportunities for interaction between brands and consumers. However, consumers’ privacy concerns are becoming increasingly prominent, affecting their consumption decisions. This study explores the potential impact of privacy exposure on consumer choice through interviews with teenagers and middle-aged workers. The study found that privacy breaches significantly reduced consumers’ trust in brands, leading them to become more cautious in their shopping decisions. For example, a 17-year-old female high school student developed distrust in the brand in question due to inappropriate use of her personal information, which in turn altered her consumption behavior, while a 31-year-old male teacher showed tolerance towards advertisements but displayed strong privacy concerns when faced with scam phone calls. The findings suggest that companies should increase the transparency of data collection and use, adopt privacy protection technologies, and strictly comply with relevant laws and regulations to enhance both marketing effectiveness and consumers’ awareness of privacy protection. Consumers should also be more aware of privacy protection and be cautious in providing personal information to reduce the risk of information leakage.
Research on Analysis of the Impact of Advertising Strategies on the Fast Food Market and Optimization Strategies.
This paper examines the impact of advertising strategies on the fast-food market and provides recommendations for optimizing these strategies. The importance of this topic stems from the fast food industry’s reliance on aggressive marketing to drive revenue in an increasingly competitive and health-conscious environment. Through case studies, such as McDonald’s and Burger King’s marketing approaches, this paper explores how pricing tactics, failure to adapt to health trends, and inconsistent digital marketing efforts have posed challenges to sustaining long-term profitability and customer engagement. The analysis highlights three key problems: the overuse of price-based promotions, resistance to change in response to health-conscious consumer behavior, and a lack of cohesive digital strategies. The paper then offers suggestions, such as shifting from price-based to value-driven marketing, effectively incorporating healthier menu options into brand messaging, and improving digital engagement with younger audiences. In conclusion, the research underscores the need for fast-food brands to evolve their advertising strategies to maintain relevance and profitability. By addressing these challenges, companies can better position themselves to thrive in a dynamic market.
A Study of Tesla’s Non-market envir onment and Strategies in China’ s New Energy Vehicles industry.
Tesla is an American Electric vehicle (EV) company that was set up in 2003. Tesla went to China to build a factory in 2012 and began delivering EVs to Chinese consumers in 2014. Since Tesla came into the Chinese market, it has always been dedicated to providing high-quality and high-performance cars. Tesla’s main models include Model S, Model X, Model 3, and Model Y. These models become industry leaders in design, performance, and safety. This study focuses on analyzing the market and non-market environments and treatments of Tesla in the Chinese new energy vehicles industry. It presents some facts about the competitive context of Tesla against other Chinese domestic companies. However, with the development of Tesla and the rise of NEV industries, Tesla also encounters several problems and challenges in non-market aspects. This article provides some suggestions and analyses to help Tesla avoid potential challenges and achieve better development in the Chinese market. It also provides a reference for the development of the entire NEV industry.
The subsidy dispute derived from the long time competition between Airbus and Boeing.
In this paper, Airbus, as one of the oligopoly powers in the aviation industry, will be analyzed by Porter’s Five Forces Model, revealing the current market position of Airbus. The core content will be focused on the non-market issue faced by Airbus derived from the intrinsic competition between Airbus and Boeing in the US market. With the increasingly fierce competition in the global market and the growing tensions among countries, the interventions from political power entangle the conflicts between firms. In this paper, the non-market issue related to the unfair subsidies received by the European Union is a typical case of firms in a significant industry acting under the states ‘control in the global market. To fully analyze the non-market issue faced by Airbus, both political and cultural reasons will be listed so does the significance of the industry itself. On top of that, the developmental strategies of Airbus to survive and improve in the current global market, aligning with the sustainable development goals (SDGs) in the worldwide perspective, will also be discussed.
Business Models and Capital Financing Strategies in the Film and Animation Industries: Global Trends and Challenges.
This study analyzes the evolution of business models and capital financing strategies in the film and animation industries and the opportunities and challenges they face. With the acceleration of globalization and the continuous advancement of digital technology, these two industries have undergone profound changes in production methods, distribution channels, and business models. This study examines how the film and television industry can increase its revenue sources through IP expansion and transmedia narratives. It details the successful cases represented by the Marvel Cinematic Universe. This study also analyzes the development of the animation industry under the trend of globalization and digitalization. By analyzing the live streaming and crowdfunding models of platforms such as Bilibili, this study demonstrates how the animation industry can build a diversified profit model using fan interaction and virtual gifts. Despite the remarkable achievements of these two industries, driven by global capital operations and technological advances, investments in content diversification and technological innovation are still needed to ensure sustainable development in the future in the face of issues such as market saturation and creative fatigue.
The Influence of Frequent Price Appreciation on Chinese Consumers’ Psychological Motivations for Purchasing Luxury Goods.
The research background of this thesis is based on the rapid economic development of China, where the desire to purchase luxury goods is increasingly strong. More and more people are choosing to buy luxury goods to improve their living standards and symbolize their social status. Therefore, we decided to divide the research into several modules to study the multi-faceted positioning of luxury goods. The topics we studied include the market background of luxury goods in China, which includes the concept of luxury goods and the current status and forecast of the Chinese luxury goods market. The second research area is the reasons for the frequent price increases of luxury goods in China, including both objective and subjective reasons. The final research area is the psychological factors behind Chinese consumers’ consumption of luxury goods, including the desire to display social status and personal achievement, the pursuit of quality and enjoyment of life, and following fashion trends. Our team members completed this research report through everyone’s understanding of luxury goods and Internet search, and the research result is that luxury goods have great social significance and commodity value, which can highlight social status and fashion trends. More and more young people have the tendency to pursue luxury goods.
The Evolution of Modern Film Business Models: Case Study of Netflix.
With the rapid development of digital technology and changes in the market environment, the business model of the global film industry is undergoing a profound transformation. The rise of streaming media platforms has broken the monopoly of traditional cinemas and redefined the way films are distributed and consumed. International distribution and cross-border marketing have accelerated the globalization of the film industry and made the cultural dissemination of films more widespread. At the same time, cross-industry cooperation and brand licensing have become an important means of profitability for the film industry, promoting diversified sources of income. Through typical case studies of streaming platforms, international distribution strategies and cross-industry marketing, research has shown that flexible use of data and cross-border collaboration is key to the future success of the film industry. This study reveals the innovative paths of the film industry in the face of technological advancement and market globalization. It explores how film companies can respond to the current challenges and opportunities through flexible business models.
Comparative Analysis of Gasoline and Electric Vehicles: Economic, Environmental, and Consumer Perspectives.
This study provides an in-depth comparative analysis of traditional fuel vehicles and modern electric vehicles from multiple perspectives, including economic impact, environmental benefits and consumer preferences. Fuel vehicles have dominated the market to date due to their proven infrastructure, low cost and long range. Although electric vehicles have an advantage in environmental protection due to their lower carbon emissions and the support of government subsidies, their popularity is constrained by factors such as insufficient charging infrastructure, limited range and high initial cost. This study analyzes the advantages and disadvantages of vehicles with different powertrains in terms of performance, cost of use, market influence, and technological development, and reveals the differences in the values of consumers of all ages when choosing a vehicle. By comparing the similarities and differences between fuel vehicles and electric vehicles in terms of usage experience, environmental impact, and long-term economic returns, the study points out that technology will continue to advance in the future, and the two will gradually learn from each other to create more intense market competition.
Research on Key Factors of Brand Selection of Star Athletes: Take CHAGEE Brand as an Example.
In the era of information explosion and increasingly fierce brand competition, champion image endorsement has become one of the important strategies for enterprises to enhance their brand image and their market influence. Champions, as the top figures in their respective fields, they not only have excellent skills and extraordinary achievements, but also carry the spiritual core of perseverance, the courage to challenge and the pursuit of excellence. These characteristics are exactly the brand values that enterprises are eager to convey to consumers. As the spokesperson, the sports stars have a unique charm and influence. They not only have a wide fan base but also have a high image and credibility in the public mind. The fighting spirit, competitive level, and healthy image of sports stars can often inject more positive energy and trust into the brand. Therefore, choosing sports stars as spokesmen has a significant effect on improving brand recognition and exposure. This paper is committed to studying the relationship between the characteristics of sports star spokesmen and brand identity and brand exposure, analyzing the commercial activities and commercial value of star endorsement of CHAGEE, and studying the spiritual/material pursuit of consumers, which will provide a direction for businesses to choose spokesmen.
Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market.
Amidst the substantial growth of the worldwide film and television sector, investment in the film and television market has emerged as a crucial factor that contributes to this progress. The initial investment of funds is the fundamental element required to initiate a movie and television production, and the magnitude of this investment frequently dictates the caliber of the final outcome. Hence, it is notably crucial to analyze the investment approach of the film and television sector. The investment approach in the European and American markets differs significantly from that in the domestic market. Therefore, in the thesis, the author uses example European and American movies as well as domestic movies to compare the market impact and box office sales of the various investment strategies. The author conducts a comprehensive comparison of the two films in various markets and under different investment strategies, focusing on a micro perspective. Additionally, the author examines the market impact resulting from these investment strategies from a macro perspective, aiming to provide readers with insights into cinematography, economics, and sociology.
Research on Crocs Brand Marketing Strategy.
In today’s market, the competition for leisure shoes is becoming fierce, Crocs relies on timely innovation and successful brand marketing gaining a lot of followers. This paper uses online and offline experience surveys, online questionnaires, and literature reviews to discuss the successful innovation and brand of Crocs. According to the research, the biggest advantage of Crocs is innovation. Crocs are widely sought after by consumers in the innovation of style and IP co-name, and the marketing success of the Crocs brand has attracted a large number of consumers. However, there are some problems that need to be solved. For example, the shoes’ style is not suitable for changing occasions; are known for being too one-dimensional and are not designed for multiple ages and so on. There is a more fatal problem is that when buying offline, shop assistants mostly start from the introduction of expansive styles, and do not take the initiative to understand the needs of customers. In future development, the brand can add some market research and analysis to understand the needs of consumers, the current trends, and so on. It is also necessary to strengthen the training and improve their service awareness.
With the progress of society and the development of the times, the food industry presents a trend of diversification and personalisation, in which milk tea is a popular drink, and brand competition is particularly fierce. The success of Lemony Snacks not only reflects the growing consumer demand for healthy beverages but also the value and potential of traditional culture in modern business operations. In this paper, through the questionnaire survey method, the literature review method on the CHAGEE brand strategy was studied. The study found that young people choose the king of tea Ji reason is that it is considered to be real materials, as well as the brand itself, the characteristics of the national tide and co-branding with the major IP have an attractive, and can quickly capture the preferences of young people, and this is very beneficial to the milk tea marketing market law. In terms of marketing strategy, Lemony Snacks enhances the IP value as well as the memory point, shaping a new way of healthy life with milk tea. Through the above strategies, CHAGEE has successfully combined traditional Chinese culture with modern tea beverage brands to create unique brand characteristics and market competitiveness.
Nintendo’s Strategic Advantages in Navigating Competitive Gaming Markets.
With the development of information networks, mobile devices, the competition for games has become increasingly fierce, and the research that Nintendo can occupy a more important position is mostly marketing strategies, and research on its own advantages and the promotion of its ideas is also essential. This study examines the factors influencing Nintendo’s game itself and its marketing to remain important in the gaming industry through interviews. The study found that Nintendo can occupy a very important position in the current fierce market competition, not only because of the market strategy that keeps pace with the times over time, but also because of the advantages of its games themselves: casual gameplay, carefully built IP, superior art, and the main idea of focusing on the players themselves in the publicity, which differentiates it from ordinary games and embodies them. Nintendo also differentiates itself from other consoles in the design of the Switch, eschewing the more competitive aspects and blazing a new trail. Nintendo’s care for players and observation of the situation gave Nintendo an advantage in market share.
Exploration of Xiaomi’s Automotive Marketing Strategy.
In 2024, the competition in the Chinese automobile market is fierce, and new first tier cities, as important consumer markets, are attracting various brands to make efforts. Xiaomi has entered the automotive industry as a technology company and launched its first product, the Xiaomi SU7. The 21-45 age group is the main force of car consumption, and it is of great research significance for Xiaomi to shape and market its brand for this target customer group in new first tier cities. This study focuses on the brand building of Xiaomi cars and the marketing strategy of its first product, Xiaomi SU7. Through in-depth analysis of questionnaires, interviews, literature, and social media data collection, explore their impact on target customers aged 21-45 in China’s new first tier cities. Research has found that Xiaomi Automobile has successfully gained popularity through marketing, using price suspense and a close-to-public brand image to spark widespread discussion. And its targeted promotion to the target customer group has played a considerable role, in accurately reaching the target audience. The results indicate that Xiaomi Automobile’s brand building and marketing strategies have effectively attracted consumers in new first-tier cities who pursue intelligent technology, and focus on quality and cost-effectiveness. It provides effective references for the market expansion of similar car brands.
Short Video & Movie Advertising: Opportunity or Restriction? A Case Study of “Lost in the Stars”.
This study department explores the dual impact of short video platforms on film marketing, and through an in-depth case study of the film Lost in the Stars, reveals the unique role of short video promotion in modern film marketing and its potential challenges. Short video platforms have become important for movie promotion due to their convenience and rapid dissemination. By utilizing the wide coverage and efficient dissemination of the short video platform, “Lost in the Stars” successfully combined the movie’s highlights with hot social events, significantly increasing audience attention and box office revenue. However, this promotional strategy also reveals a potential inconsistency between the movie’s content and the audience’s expectations, suggesting that the movie should avoid oversimplifying the content in short-video marketing to avoid affecting the audience’s overall moviegoing experience. This study not only illuminates the potential of short video platforms to enhance the competitiveness of the film market but also points to the need to balance innovation and content quality when utilizing these platforms to maximize long-term brand value and audience satisfaction.
Competitive Advantages in Fast Fashion: How Shein’s Integrated Marketing Strategies Distinguish It from Competitors.
This study takes Shein as a case study to analyze its success in the global fast fashion industry and discusses the role of its marketing strategy. Shein’s success stems from two core strategies: firstly, by leveraging Netflix marketing on social media, Shein has built a strong brand presence, especially among Generation Z consumers, by increasing brand awareness through collaboration with micro Netflix. Second, through data-driven product supply chain management, Shein leverages large-scale data analytics and artificial intelligence technology to quickly capture market trends and optimize product offerings, thereby increasing consumer satisfaction and brand loyalty. Despite Shein’s significant growth in the market, the company is still facing environmental issues, labor disputes, and brand reputation risks. This study concludes that for Shein to achieve longterm sustainable growth in the future, it needs to further strengthen its focus on environmental protection and corporate social responsibility (CSR) beyond profitability to ensure that its competitive advantage is strengthened in the future.