The 2026 International Conference on the Strategic Nexus: Marketing, Management, and Entrepreneurship in Flux (SN26)
Locations
- U.K. (Offline): The University of Manchester
- Online: Link to be provided by the organizer
Date & Details
- Date: September 30, 2026
- Mode: Hybrid (On-site | Online)
Introduction
The 2026 International Conference on the Strategic Nexus (SN26) is the premier global platform for exploring the symbiotic relationship between Marketing, Management, and Entrepreneurship. In an era of rapid disruption, these three pillars can no longer operate in silos. Success in the modern marketplace requires a "Strategic Nexus"—a point where entrepreneurial agility meets disciplined management and data-driven marketing.
SN26 focuses on the lifecycle of the "Adaptive Enterprise." We will investigate how startups scale into global brands, how legacy institutions manage innovation, and how marketing narratives must evolve alongside organizational change. This conference brings together visionary founders, corporate strategists, and marketing theorists to decode the drivers of commercial success in an increasingly fluid global economy.
Join us to redefine the blueprints of leadership and influence for the next decade of business.
Conference Agenda
| Time (EST) | Session Title | Participants |
|---|---|---|
| 08:30 – 09:00 | Opening Remarks & Welcome Address | |
| 09:00 – 10:15 | Keynote I: Why management-heavy firms fail at innovation—and how to fix it | Freya Baetens (University of Oxford) |
| 10:15 – 11:00 | Coffee Break / Virtual Networking | — |
| 11:00 – 12:15 | Keynote II: Real-time marketing pivots for changing management goals | Zi Mu (The University of Manchester) |
| 12:15 – 14:00 | Lunch | |
| 14:00 – 15:00 | Q&A | |
| 15:00 – 15:30 | Closing Remarks |
Keynote Speakers
Freya Baetens
Public International Law
Professor
University of Oxford
Zi Mu
Development Economics
Doctor
The University of Manchester
Editorial Team
Editor-in-chief
Rana Muhammad Ammar ZAHID (The Business School, RMIT University)
Associate Editor
Hadi Hussain (Xi'an Jiaotong University)
Editorial Board Member
Muhammad Waleed Younas (Xi'an Jiaotong University), Zi Mu (The University of Manchester)
All submissions will be screened and peer-reviewed by the reviewers with MDs, PHDs, Doctors of Engineering and associate professors from the universities and research institutes worldwide.
The peer-review process will be double-blind peer-review.
