The 2026 International Conference on Value Dynamics: Marketing Innovation, Agile Management, and Entrepreneurial Strategy (VDE26)
Locations
- U.K. (Offline): The University of Manchester
- Online: Link to be provided by the organizer
Date & Details
- Date: December 30, 2026
- Mode: Hybrid (On-site | Online)
Welcome to VDE26
The 2026 International Conference on Value Dynamics (VDE26) arrives at a defining moment for the global economy. As we move deeper into an era of hyper-intelligence and market volatility, the traditional silos of Marketing, Management, and Entrepreneurship have converged into a singular, fluid discipline. VDE26 serves as the definitive global forum for scholars, industry leaders, and visionary founders to explore this "Value Dynamics" paradigm—where success is measured not by stability, but by the ability to adapt, innovate, and lead in real-time.
Our mission is to investigate the "Fluid Enterprise"—moving beyond static five-year plans toward a model of continuous, agile value creation. We focus on the synergy between predictive marketing analytics, decentralized management frameworks, and the resilient spirit of the modern entrepreneur. In 2026, the challenge is to scale with speed while maintaining the human-centric leadership and ethical integrity that build long-term consumer trust.
Join us as we bridge the gap between quantitative market signals and strategic foresight. Whether you are a researcher analyzing the impact of autonomous work on organizational behavior, a marketer architecting the next generation of algorithmic influence, or a founder navigating the complexities of conscious capital, VDE26 provides the insights and connections necessary to thrive in an increasingly complex and interconnected business world.
Conference Agenda
| Time (EST) | Session Title | Participants |
|---|---|---|
| 08:30 – 09:00 | Opening Remarks & Welcome Address | |
| 09:00 – 10:15 | Keynote I: The Future of Global Trade: Navigating a Complex and Changing Landscape | Freya Baetens (University of Oxford) |
| 10:15 – 11:00 | Coffee Break / Virtual Networking | — |
| 11:00 – 12:15 | Keynote II: Digital Economies: Revolutionizing Business in a Tech-Driven World | Zi Mu (The University of Manchester) |
| 12:15 – 14:00 | Lunch | |
| 14:00 – 15:00 | Q&A | |
| 15:00 – 15:30 | Closing Remarks |
Keynote Speakers
Freya Baetens
Public International Law
Professor
University of Oxford
Zi Mu
Development Economics
Doctor
The University of Manchester
Editorial Team
Editor-in-chief
Rana Muhammad Ammar ZAHID (The Business School, RMIT University)
Associate Editor
Hadi Hussain (Xi'an Jiaotong University)
Editorial Board Member
Muhammad Waleed Younas (Xi'an Jiaotong University), Zi Mu (The University of Manchester)
All submissions will be screened and peer-reviewed by the reviewers with MDs, PHDs, Doctors of Engineering and associate professors from the universities and research institutes worldwide.
The peer-review process will be double-blind peer-review.
