The Development of China’s Creative Industries with Cultural Attributes from the Perspective of Media Social Science

Abstract

China’s cultural industry has developed rapidly, drawing global attention, yet its development environment still faces multiple deficiencies. This paper adopts a literature review method to analyze the industry’s current situation and potential issues, aiming to identify development opportunities and address internal problems in cultural and creative sectors. Two key findings emerge: first, the industry possesses historical-cultural adaptability and ethnic diversity, which facilitate the transformation and development of excellent traditional Chinese culture; second, prominent challenges include a shortage of innovative talents and insufficient corporate awareness of cultural originality preservation. Ensuring the industry’s long-term development requires joint efforts from enterprises, the government, and other stakeholders. To promote the development of China’s culturally rooted cultural and creative industry in the new media era, it is crucial to maintain an innovative environment. Corresponding suggestions include: cultural enterprises should reach a consensus on intellectual property protection, foster industry-wide awareness, collectively safeguard the innovative ecosystem, and protect innovative talents to uphold the originality of China’s cultural industry. Future research directions are also proposed to further advance the sector.