From the Perspective of Consumer Psychology: The Development Mechanism and Path of the Contemporary Trendy Toy Industry

Abstract

This article focuses on the sustainable development challenges faced by the trendy toy industry during its highgrowth transition period, with the typical anchor being the slowdown in growth and profit pressure faced by leading enterprises such as Pop Mart. In existing research, there is a scarcity of systematic examination that integrates multiple perspectives to link the strategic layout and financial paths of such enterprises. Based on the Harvard Analytical Framework, this article conducts a multi-dimensional deconstruction and analysis in conjunction with the business practices of the enterprise. The research indicates that while maintaining the core foundation of light asset operational efficiency, enterprises need to break away from the path dependency inertia of relying solely on IP and blind box products. Instead, they should cultivate longterm competitive advantages by establishing a diversified IP matrix, expanding a global operational network, and weaving a dense product ecosystem. This article proposes targeted strategies: it is necessary to anchor the innovative potential of cultural IP and inject core driving force for content empowerment; it is also important to enhance the collaborative management of inventory and supply chain, and strengthen the refined control of cost structure and expenses; moreover, it is crucial to improve the product quality and service guarantee system - ultimately providing a reusable practical paradigm for the long-term stable development of the pop toy industry.