Research on the “Nongren/Danren” Phenomenon in the Context of Meme Theory

Abstract

“Nongren” and “Danren” are two new memes from China’s internet. These memes are important for young people to express themselves and connect with others. “Nongren” means people full of energy, while “Danren” means people with low energy. This study uses ideas from meme theory and drama studies, and looks at articles, survey results, and social media posts to learn how these memes started and changed, why young people use them, and what they show about society today. Results show these memes spread quickly with special pictures and words. While they help young people form their identities and share feelings, they might make understanding social issues too simple. This research helps see youth cultures and social thoughts in a new way by looking beyond old personality types during the digital age.