An Evaluative Comparison of China’s social Media, For Musicals Which Is Best at Promotion And Why?

Abstract

Finding the most suitable social media platforms in China for spreading musicals and related topics. Leveraging multiple resources to support and validate the research. Searching CNKI for literature related to social media and musicals. Designing and publishing a questionnaire on the frequency of social media use in China and the amount of reading on musical-related topics, to gain a timely and realistic understanding of the real-world situation. Interviewing relevant professionals and evaluate the suitability of each platform for musical-related topics from different perspectives. The literature demonstrates how different interactive features can be categorized, thereby identifying which questionnaires have the most valuable data. The survey results show that respondents prefer Rednote, and features with deeper interactive meaning are used more frequently on Rednote than on the other two platforms WeChat and Weibo. Due to its high interactivity and adaptability, Rednote is the most suitable social media platform for spreading musicals and related topics. This research can, on the one hand, promote the development of the musical and media industries, attracting more audiences, building positive reputation and value, and forming a virtuous cycle; on the other hand, it can promote musical culture, popularize niche culture, and enrich social and cultural values.