What is the reason and impact of cultural transmission in Asia countries? An analysis based on South Korea and Japanese Entertainment Culture Dissemination

Abstract

The study focuses on the causes and results of the spread of Asian culture and discusses the entertainment culture of Japan and Korea. As global cultural exchange accelerates, this culture is popular throughout Asia and has had a huge economic and social impact. This study combines the main data of the questionnaire for 106 participants and semi-structured interview for 4 participants using a mixed method, and secondary analysis of existing literature. Research has shown that the channels for the spread of culture in social networks and peer networks, especially among the younger generation. This trend has been positive for relaxation, language learning, sense of belonging to the fan group, but also some risks such as economic pressure, pressure of appearance, criticism behavior. Some of the studies also find that cultural isolation is caused by history conflict and ethnic sensitivity that lead to defensive attitudes towards foreign cultures. They stress the need for an integrated approach that gives people an opportunity to be involved with new culture while retaining connectedness to their cultural identity. Overall, this study offers an empirical foundation of dynamics of cultural acceptance and rejection, and gives some practical advice on how to encourage more inclusive and more critical engagement with Asian transnational popular culture.