How can Tencent Video explore various viewer access models for long-form video access in order to grow revenue in the next 5 years?

Abstract

Nowadays, the competition among the film-television industry has become increasingly fierce. Relying on a single viewer access model has reached a bottomneck. Hence, diverse viewer access model become the crucial way for platforms to expand income sources. Taking Tencent video as a case study, this article explains different viewer access model, including pay per view, subscription system and AVOD, then comparing their advantages and disadvantages. Based on the results of the questionnaire survey and the second-handed data from the references, the article investigates how can the revenue of the platform be maximized. The results show that flexible combination of multiple viewer access models how to platform to continuously boost total revenue. This research offers practical suggestions for long-video platforms to optimize their access models and improve commercial performance.