Vol. 1 No. 5 (2024): Issue 5

Articles

• Research on the Consumption Behavior of Gen Z within the Context of the Internet Celebrity Economy.

  Siyi Li, Haotian Yang, Jiayi Yang, Zongyuan Zhou (Author)

  • FE002312.pdf

• Strategic Digital Marketing Innovations: The Role of Community Engagement in Lululemon’s Market Leadership.

  Xi Chen (Author)

  • FE002622.pdf

• The relationship between silver prices and consumer price index: Evidence on China market.

  Boxiao Wang (Author)

  • FE002922.pdf

• Research on the Problem Analysis and Localization Marketing Strategy of Nike in China.

  Xucheng Liu (Author)

  • FE003202.pdf

• The Impact of Investor Sentiment on Corporate Financial Decisionmaking: Taking New Media Platforms as an Example.

  Sihan Chen, Jinghui Qi, Hongli Yan (Author)

  • FE003372.pdf

• Research on the Influencing Factors of Consumption Intention of Psychological Tourism Products and Marketing Strategies.

  Yuyao Wang (Author)

  • FE002572.pdf

• Analysis of Influencing Factors and Optimisation Strategies of Digital Transformation in the Home Furnishing Industry - Taking IKEA as an Example.

  Liangyu Zheng (Author)

  • FE002812.pdf

• The Broad Impact of Contemporary Digital Marketing Strategies on Consumer Behavior.

  Yuhan Ge (Author)

  • FE003092.pdf

• Trends and Influencing Factors in Film Box Office: A Study on Chinese Domestic and International Films.

  Kaidi Tao (Author)

  • FE003322.pdf

• Tesla’s Electric Future: A Comprehensive Marketing Strategy Analysis and Implementation Plan.

  Zhihao Sun (Author)

  • FE002512.pdf

• An Exploratory Study on Digital Transformation in Business Operations of China’s Food Industry.

  Puxian Zhu (Author)

  • FE002762.pdf

• Application and Impact of the “Third Place” Concept — Starbucks as an Example.

  Yixiao Li (Author)

  • FE003022.pdf

• Whether Social Media Negative Emotion Could Forecast the Risk of Enterprise Finance: Evidence from Baidu Tieba.

  Yilei Meng (Author)

  • FE003272.pdf

• Study on Digital Transformation Strategy of Small and medium-sized Enterprises in China.

  Shucheng Xu (Author)

  • FE002402.pdf

• The Impact of Cross-Cultural Management on International Business Performance – A Case Study of Alibaba and Amazon.

  Pengli Zuo (Author)

  • FE002632.pdf

• Exploring the Formation, Characteristics, and Impact of Consumer Psychological Expectations on Consumer Behavior in the Chinese Environment.

  Jiayang He (Author)

  • FE002932.pdf

• The Relationship Between Social Attention and the Risk of Stock Price Collapse of Enterprises: Perspective from Baidu Tieba.

  Xinyu Tao (Author)

  • FE003212.pdf

• Integrating Artificial Intelligence into ESG Practices: Opportunities, Challenges, and Strategic Solutions for Corporate Sustainability.

  Sihan Zhao (Author)

  • FE003382.pdf

• Research on the Influence of Brand Interaction on Social Media Platforms and Consumers’ Purchasing Decision-making Process.

  Wenxuan Yang (Author)

  • FE002582.pdf

• Research on the Path of the Transformation and Development of Commercial Banks under the Background of Internet Finance -- Taking Bank A as an Example.

  Haoming Tang (Author)

  • FE002822.pdf

• Business analysis and investment recommendation of Nike Corp.

  Xiaorui Sun (Author)

  • FE003152.pdf

• The Impact of Empathic Marketing on movie Promotion: A Case Study of the Movie Barbie.

  Siyu Deng (Author)

  • FE003332.pdf

• Examining the Impact of Social Media Marketing on Consumer Purchase Intentions: Insights from Content, Influencer, and User- Generated Content Strategies.

  Nan Su (Author)

  • FE002522.pdf

• Research on the Fit between the Co-Branding Approach and the Content of Advertisements.

  Erxuan Zhang (Author)

  • FE002772.pdf

• Financial Performance and Competitor analysis: Evidence on Starbucks.

  Wenyu Zheng (Author)

  • FE003032.pdf

• Analysis of changes in HSBC’s income statement between 2022-2023.

  Tongke Yu (Author)

  • FE003282.pdf

• The Impact of Social Media Marketing on the Energy Drink Industry: A Case Study of Red Bull.

  Yangyang Song (Author)

  • FE002462.pdf

• Research on Traffic Optimization and Growth Strategy under Precision Marketing -- A Case Study of Social Media Xiaohongshu.

  Xining Long (Author)

  • FE002682.pdf

• Investment Research of China Medical Device Industry under the Concept of Corporate Finance — Take Yuyue Medical Co., Ltd. as Example.

  Junyao Hu (Author)

  • FE002942.pdf

• Research on the Current Situation and Development Strategy of Green Finance Driven by the “Carbon Peaking and Carbon Neutrality” Goals.

  Yilin Jiang, Jiaying Su, Bingyu Yao (Author)

  • FE003222.pdf

• Tesla’s Strategic Growth and Challenges in the Chinese Electric Vehicle Market.

  Jing Cao (Author)

  • FE003392.pdf

• Analysis of Brand Concept Marketing Strategy Based on Customer Value Realization —Take Jellycat as an Example.

  Xinyue Chen, Lexuan Dai, Xueer Dai, Jiaqi Du (Author)

  • FE002592.pdf

• Analyzing the Alibaba-Suning Partnership: Strategies and Outcomes.

  Yihao Shi (Author)

  • FE002832.pdf

• Business analysis of Lululemon Athletica Inc..

  Lu Zhang (Author)

  • FE003162.pdf

• The Impact of E-commerce Live Streaming on Consumer Decision- Making: A Case Study of Taobao.

  Xiaohong Yan (Author)

  • FE003342.pdf

• Research on the Joint Crossover Marketing of Traditional Liquor Moutai and Modern Brand Luckin.

  Fujin Yang (Author)

  • FE002542.pdf

• Explore the Problems and Optimization Countermeasures Existing in the Marketing Hype of the Shoes’ Business.

  Jiahang Zhong, Le Zhu (Author)

  • FE002782.pdf

• Risk and Opportunity of Diageo: PESTEL and SWOT Analysis.

  Zhiyuan Niu (Author)

  • FE003042.pdf

• Can Negative Emotions on Social Media Predict Corporate Financial Risks: Perspective from Baidu Tieba.

  Jingyang Ma (Author)

  • FE003292.pdf

• Sports Merchandise Marketing Analysis of Sports Brand Marketing Strategies Taking Nike as an Example.

  Fangyuan Zheng (Author)

  • FE002472.pdf

• Factors Contributing to the Success of iPhone in the Chinese Market and Competitive Strategies.

  Weizhe Ran (Author)

  • FE002702.pdf

• The financial and industrial situation of NVIDIA.

  Yuanfeng Qu (Author)

  • FE002952.pdf

• Green insurance empowers high-quality development: A Literature Review.

  Xinyi Liu (Author)

  • FE003232.pdf

• Status, Challenges and Prospects of Policies Related to the Green Economy.

  Linfeng Jiang (Author)

  • FE003402.pdf

• The Impact of Different Types of Short Video-Linked Advertisements on Consumer Avoidance Behavior: A Case Study of Douyin Advertisements.

  Jinxi Han, Shouyan Hong, Yue Yang, Xiaoqing Zeng (Author)

  • FE002602.pdf

• Analysis of Corporate Innovation and Development Strategies Based on the SWOT Model - Taking Nintendo as an Example.

  Renzhi Bao (Author)

  • FE002872.pdf

• From Product Design to Customer Care: IKEA’s Blueprint for Success.

  Yuanyuan Xiao (Author)

  • FE003172.pdf

• Research on the Analysis and Optimization of Advertising Strategies on YouTube.

  Bo Wang (Author)

  • FE003352.pdf

• The Application of Digital Marketing in the Operation and Development of Pet Stores in China.

  Meiqi Yuan (Author)

  • FE002552.pdf

• Analysis of SWOT Model Analysis BYD Automobile Marketing Strategy.

  Ziyi Wang (Author)

  • FE002792.pdf

• The Application of Virtual Reality and Augmented Reality Technology in Digital Marketing.

  Zishan Peng (Author)

  • FE003072.pdf

• Optimization and Application of Comprehensive Environmental-Economic Evaluation Indicator System in Sustainable Development Policies of Chinese Manufacturing Industry.

  Haoge Wu (Author)

  • FE003302.pdf

• Digital Transformation Strategies for Enterprises - An Case Study of the Traditional Retail Industry.

  Chenyu Zhao (Author)

  • FE002492.pdf

• L’Oréal’s Market Strategy: How Business Activities Shape Brand Performance.

  Yuke Liu (Author)

  • FE002712.pdf

• Cognitive, Emotional and Behavioral Factors that Influence Consumer Behavior.

  Jingyu Tang (Author)

  • FE003002.pdf

• Analysis of market trends and marketing strategies of film and television companies based on the 4C theory: Taking Universal and Disney as examples.

  Yiyi Yin (Author)

  • FE003252.pdf

• A Study on the Impact of Fashion Shows on Consumer Behavior-The Case of Chanel.

  Shuhan Tu (Author)

  • FE002302.pdf

• The role of big data technology in project schedule management: the case of Amazon.

  Rui Liu (Author)

  • FE002612.pdf

• Research on the Relationship Between Cross-Cultural Marketing and Brand Recognition and Loyalty.

  Siqi Hua (Author)

  • FE002892.pdf

• JellyCat: Marketing Strategies Based on Customer Emotions and Sentiment.

  Ruoyu Zhou (Author)

  • FE003192.pdf

• Behavioral Economics and Stock Market Decision-Making: Investor Biases and Investment Strategies.

  Fangyuan Tian, Ziying Xiong (Author)

  • FE003362.pdf

• Analysis of the Digital Transformation Path of Chinese E-commerce Companies.

  Han Li (Author)

  • FE002562.pdf

• Supply Chain Challenges and Counter Measures in the Recovery of Luxury Market.

  Yao Dou (Author)

  • FE002802.pdf

• Marketing Strategies for Chinese Smartphone Brands to Compete with iPhone.

  Yifei Chen (Author)

  • FE003082.pdf

• Investigating Marketing Strategies and Consumer Behavior of Chinese Otome Games: A Case Study of Game “Love and Deep Space”.

  Yichen Wang (Author)

  • FE003312.pdf

• Analysis of Digital Marketing Strategies in the Interactive Entertainment Industry: A Case Study of ‘Valorant’.

  Yifeng Sheng (Author)

  • FE002502.pdf

• Exploring and Researching “Guizhou Village Super League”.

  Yanming Wu (Author)

  • FE002722.pdf

• Research on the Current Situation and Innovative Development Patterns of Traditional Chinese Culture from the Perspective of Social Media.

  Yutong Liu (Author)

  • FE003012.pdf

• Research on the Impact of Social Media on Consumer Shopping Behavior: Based on Case Analysis of the Adolescent Population.

  Ruiying Sun (Author)

  • FE003262.pdf