Vol. 1 No. 6 (2024): Issue 6

Articles

• Changes in Film Business in the Postpandemic Era.

  Hanwen Zheng (Author)

  • FE005012.pdf

• Digital Economy and Industrial Transformation: The Implications of AI in Manufacturing and Services.

  Hao Zhang (Author)

  • FE003512.pdf

• The Impact of Pop Mart’s Hot Secondary Market on the Consumption Behavior of Mainstream Consumers and Brand Image.

  Weiqi Chen, Duhao Zhang, Zichen Zhu (Author)

  • FE003682.pdf

• The Differences in Brand Preferences between Millennials and Generation Z and the Adjustments in Marketing Strategies.

  Yifan Yang (Author)

  • FE003872.pdf

• Strategy Analysis Based on Word-of-Mouth Marketing to Address Consumer Perception in the Rebranding of the Barbie Movie.

  Jingru Zhao (Author)

  • FE004032.pdf

• Analysis of Issues in the Development of Chinese Beauty Products and Research on Optimization of Marketing Strategies --Take Dr. Wen as an Example.

  Yuanqin Xie (Author)

  • FE004212.pdf

• Research on multiple profit means of film business and its industrial derivatives: A case study of Universal Pictures.

  Yilin Chang (Author)

  • FE004382.pdf

• Analysis of Brand Co-Branding Marketing Strategy.

  Xinyan Cai (Author)

  • FE004552.pdf

• The subsidy dispute derived from the long time competition between Airbus and Boeing.

  Jingyu Zhang (Author)

  • FE004742.pdf

• Chanel’s Brand Interaction and Consumer Behavior in the Digital Age.

  Yingqi Wang (Author)

  • FE003632.pdf

• Marketing Mode Innovation in Baking Industry in the Internet Era--Taking Holiland as an Example.

  Xizhuo Chen (Author)

  • FE003822.pdf

• Analysis of China’s Real Estate Enterprises’ Financing Coordination Mechanism.

  Longchao Hong (Author)

  • FE003982.pdf

• The Role of AI and Robotic Technology in Film Marketing: Opportunities, Challenges, and Future Directions.

  Jialun Li (Author)

  • FE004162.pdf

• The Impact of Online Platform Financing on the Long-Term Success and Sustainability of Startups: Case Study of Oculus Rift and Jawbone.

  Yeqing Hao (Author)

  • FE004332.pdf

• The Marketing Strategy of “Live Streaming with Goods” on TikTok Platform and Its Influence.

  Gangling Mu (Author)

  • FE004492.pdf

• Research on Key Factors of Brand Selection of Star Athletes: Take CHAGEE Brand as an Example.

  Yiming Shi (Author)

  • FE004682.pdf

• Apple Inc. and Its Electronic Devices: An Exploration of Their Impact on China’ s Technology Market and Strategies for Adaptation.

  Gan Lin (Author)

  • FE004962.pdf

• Research on Digital Marketing Management Issues and Optimization Strategies Based on European Enterprises.

  Zhehan Zhang (Author)

  • FE003572.pdf

• A study of the Impact of AI and New Media on Trade Development in the Retail Sector and Coping Strategies.

  Yixin Chen (Author)

  • FE003762.pdf

• Research on the Development Trends and Strategies of China’s Tourism Industry under the Background of RMB Exchange Rate Fluctuations.

  Zixuan Guo, Jiashi Li (Author)

  • FE003932.pdf

• Explore Abilities of Chinese film international transportation Format Through the Wandering Earth Global market Analysis.

  Nai Man Wong (Author)

  • FE004112.pdf

• A Study on Feminist Perspectives and Gender Role Inverted in Film and Television Works: A Case Study of Anatomy of a Fall.

  Yingyi Cui (Author)

  • FE004282.pdf

• Research on Target Audience Analysis and Marketing Strategy Optimization in Milk Tea Industry.

  Nianyin Chen (Author)

  • FE004442.pdf

• Exploration of Xiaomi’s Automotive Marketing Strategy.

  Yiya Wang (Author)

  • FE004632.pdf

• A comprehensive analysis of Tesla’s development in China.

  Yitian Hu (Author)

  • FE004872.pdf

• Research on the Marketing Strategy of Fast-Moving Food E-commerce Live- Streaming.

  Sihan Yin (Author)

  • FE005022.pdf

• Strategies for Fuyao’s market pr oblems and nonmarket problems.

  Xinyue Shan (Author)

  • FE003522.pdf

• Research on Movie Trailers’ Effectiveness in Attracting Audiences and Enhancing Marketing Strategies.

  Yilong Yan (Author)

  • FE003692.pdf

• The Analysis of China and United States International Relations through Case Study.

  Victor Lu (Author)

  • FE003882.pdf

• Analysis of the non-market treatment faced by CATL and its coping strategies.

  Yang Lai (Author)

  • FE004042.pdf

• Digital Personality and Social Interaction: Exploring the Effect of Weibo AI Character Accounts in Communication and Marketing Activities.

  Tianru Yang (Author)

  • FE004222.pdf

• Research on the Problems and Optimization of Marketing Strategies of Chinese Hot Pot Restaurants.

  Yanqi Lu, Yihao Zhao (Author)

  • FE004392.pdf

• Relationship between Internet Advertising Methods and Their Effectiveness in the Skincare Industry.

  Tongyu Zhang (Author)

  • FE004562.pdf

• A Study of Tesla’s Non-market envir onment and Strategies in China’ s New Energy Vehicles industry.

  Houcheng Jia (Author)

  • FE004792.pd

• Social Media Attention and Corporate Earnings Management: Perspective from Baidu Post Bar.

  Churan Bian, Siwen Lu (Author)

  • FE003642.pdf

• Marketing Case Study of McDonald’s Strategy for the Chinese Fast-food Industry.

  Weiya Wang (Author)

  • FE003832.pdf

• Impact of geopolitical conflicts on countries.

  Yijian Zeng (Author)

  • FE003992.pdf

• The Impact of IFRS S1 on Corporate ESG Disclosure: A Comparative Analysis of SMIC and MTR Corporation.

  Zhehan Li (Author)

  • FE004172.pdf

• A Study on Balenciaga’ s Social Media Marketing Strategy.

  Jiayi Yin (Author)

  • FE004342.pdf

• Comparing the Contagious Factors between Lululemon and a Competing Athletic Apparel Brand.

  Xiwen Zhang (Author)

  • FE004502.pdf

• Comparative Analysis of Gasoline and Electric Vehicles: Economic, Environmental, and Consumer Perspectives.

  Young He Lau (Author)

  • FE004692.pdf

• The Business Management Model and Marketing Strategy of Nintendo.

  Yuxiang Tu (Author)

  • FE004972.pdf

• Research on the Internet Food Delivery Industry: Current Situation and Development Strategies Based on China.

  Xinyan Chen (Author)

  • FE003582.pdf

• Offline Marketing Model of Intelligent Ecosystem: Research on Xiaomi.

  Xinyi Liang, Yubo Xiao (Author)

  • FE003772.pdf

• The development competitiveness of aviation industry.

  Yichen Xiong (Author)

  • FE003942.pdf

• Study on the Willingness to Consume and Marketing Strategies of Online Game Consumers.

  Shize Lin (Author)

  • FE004122.pdf

• The New Sneaker Era: Changes and Improvements in Sneaker Marketing through Digital Platforms.

  Jian Zeng (Author)

  • FE004292.pdf

• Xiaomi’s Brand Marketing Strategy: A Case Study on Brand Image and Customer Engagement.

  Yixuan Wang (Author)

  • FE004452.pdf

• Nintendo’s Strategic Advantages in Navigating Competitive Gaming Markets.

  Jixuan Zhou (Author)

  • FE004642.pdf

• The Influence of User-Generated Content on Information Dissemination Patterns in Social Media Platforms: A Case Study of TikTok.

  Liyang Yu (Author)

  • FE004902.pdf

• The Role of Building Triggers in Enhancing Corporate Brand Associations.

  Luyu LI (Author)

  • FE003532.pdf

• Research on Problem Analysis and Optimization Strategy of Social Media Targeted Marketing in the Skin Care Industry.

  Airui Teng (Author)

  • FE003702.pdf

• Marketing Strategy Analysis of Starbucks in China’s Market.

  Haocheng Li (Author)

  • FE003892.pdf

• Achieve a Rapid Breakthrough for Emerging Chinese Local Brands—Take Adopt a Cow for Example.

  Minjian Xiao (Author)

  • FE004052.pdf

• Abercrombie & Fitch’s Social Media Transformation: From Exclusivity to Inclusivity.

  Fangyuan Zhang (Author)

  • FE004232.pdf

• Value Components and Accounting of Ecological Products: Model Comparison and Literature Review.

  Lulu Liu (Author)

  • FE004402.pdf

• A Discussion on the Sociological Perspective of the Views on Love and Marriage of the Highly Educated.

  Yunuo Chen (Author)

  • FE004592.pdf

• Research on Analysis of the Impact of Advertising Strategies on the Fast Food Market and Optimization Strategies.

  Ruoyu Yuan (Author)

  • FE004802.pdf

• The Influence of Innovative Live Streaming Carrying Mode on Consumers Consumption Willingness-Taking The East Buy as an Example.

  Qiuting Sang (Author)

  • FE003652.pdf

• The Integration of Social Marketing Principles in Brand Promotion.

  Sihan Feng (Author)

  • FE003842.pdf

• Leveraging Consumer Psychology and Behavior to Enhance Brand Reputation.

  Juncheng Lu (Author)

  • FE004002.pdf

• The Impact of Integrated Digital Marketing on Brand Growth: Nike.

  Shixun Su, Bo Wang (Author)

  • FE004182.pdf

• The Role of Music in Enhancing Emotional Impact and Storytelling in Films: A Case Study of Coco and Jaws.

  Xinyu Zhang (Author)

  • FE004352.pdf

• Review and Prospects of Fan Economy and Its Marketing Model in the Social Media Era.

  Jiabao Chen (Author)

  • FE004512.pdf

• The Evolution of Modern Film Business Models: Case Study of Netflix.

  Ziheng Ding (Author)

  • FE004702.pdf

• The Impact of Sound Design in Film and Television Productions on Movies.

  Shiyu Cheng (Author)

  • FE004982.pdf

• The Impact of Marketing Strategy on Luxury Image and Consumer Loyalty: An Example of Hermes’ Marketing Activities in China from 2023 to 2024.

  Xiwen Zhang (Author)

  • FE003592.pdf

• Research on Market Demand Analysis and Marketing Strategy Optimization of Luckin Coffee.

  Junxi Zhao (Author)

  • FE003792.pdf

• Study on the Relationship Between International Trade and Economic Growth.

  Haomin Chen, Jiayi Liu (Author)

  • FE003952.pdf

• Research on Marketing Strategies for Refabricated Cuisine in the Chinese Market.

  Taoyu Ren (Author)

  • FE004132.pdf

• International Economic Cooperation Organization in Globalization and Antiglobalization: Roles and Challenges.

  Yihang Yu (Author)

  • FE004302.pdf

• The Rise of Blind Boxes: Cultural, Marketing, and Consumer Trends Behind Bubble Mart’s Global Success.

  Siyao Wu (Author)

  • FE004462.pdf

• Exploring the Brand Strategy of CHAGEE.

  Zijun Cheng, Zhicong Yao (Author)

  • FE004652.pdf

• Analyze of business environment of Amazon in India.

  Shichao Sun (Author)

  • FE004922.pdf

• Research on Multi-Channel Marketing and Profitability of Commercial Companies— Taking Pop Mart and Disney as Examples.

  Haixin Zhang (Author)

  • FE003542.pdf

• Luckin Coffee Linkage “star” Carried Out Brand Marketing Strategy Research between 2021 to 2024.

  Bo Hou (Author)

  • FE003712.pdf

• Research on the Strategy and Practical Path of Promoting Low Carbon Development through Green Finance.

  Xiyu Xu (Author)

  • FE003902.pdf

• The Influence of Celebrity Effect on Beauty Product Sales and Marketing Strategies.

  Ying Ji (Author)

  • FE004062.pdf

• The Avengers’ Marketing Strategy: A Case Study of Innovative Film Promotion in a Globalized and Digitalized Market.

  iarui Li (Author)

  • FE004252.pdf

• Price Anchoring Effect’s Implications on Marketing with the 6-STEPPS Framework..

  Ethan Jin (Author)

  • FE004412.pdf

• The Influence of Tea Brand Image Building on Marketing.

  Ziquan Su, Siyu Wu, Zexuan Wang (Author)

  • FE004602.pdf

• The Impact of Privacy Exposure on Consumer Choices in Digital Marketing: An Analysis Through Consumer Interviews.

  Feiyang Xiang (Author)

  • FE004822.pdf

• Analysis of the Impact of Chinese Makeup Creation on the Cosmetics Purchase Behavior of Generation Z Consumers: A Case Study of Maogeping Brand.

  Jiarong Xie (Author)

  • FE003662.pdf

• Exploring the Long-Term Impact of Coca-Cola’s Polar Bear Advertisements and the Evolution of Consumer Emotional Resonance.

  Jiyun Xu (Author)

  • FE003852.pdf

• The Correlation between Returns and Volatility in China’s Low Altitude Economy Stock Market.

  Deer Li (Author)

  • FE004012.pdf

• Analysis of the Relationship between Brand Linkage and Consumers.

  Yi Song, Wenjing Zhou (Author)

  • FE004192.pdf

• Analysis of Pinduoduo’s Successful Market Positioning and Marketing Strategy.

  Yawen Lu (Author)

  • FE004362.pdf

• Research on the Operation Management Model and Marketing Strategies of Monopolistic Commercial Companies: A Case Study of LEGO.

  Jessica Xu SHI (Author)

  • FE004532.pdf

• The Influence of Frequent Price Appreciation on Chinese Consumers’ Psychological Motivations for Purchasing Luxury Goods.

  Baoqi Cui, Jiachen Wang, Dixuhan Wu (Author)

  • FE004722.pdf

• The Impact of Emotional Marketing Strategies on Consumer brand loyalty: A Case Study of Lululemon.

  Yutong Guo, Yaxin Feng, Hang Xu (Author)

  • FE004992.pdf

• Research on Consumer Behavior Analysis and Marketing Strategy of the Fast Food Industry Based on Teenagers.

  Cairong Zeng (Author)

  • FE003602.pdf

• Beauty Brand’s Marketing Strategy Routine in the Competitive Environment of the Cosmetics Industry.

  Yiyi Liu (Author)

  • FE003802.pdf

• Analysis of the Interconnectedness of Interest Rate Markets under the Background of Globalization: A Case Study of the Short-Term Treasury Bond Markets of China and the United States.

  Ziming Gao, Yubo Wang (Author)

  • FE003962.pdf

• Cross-Cultural Negotiation Language Practices: A Comparative Analysis of Implicit and Explicit Communication – A Case Study of Sino-American Negotiations.

  Haijing Liu (Author)

  • FE004142.pdf

• Study on the Current Popularization Situation of China’s Theatre Industry and Means to Improve the Future Promotion Mode: A Case Study Based on the Means of Theatre Promotion in Western Countries.

  Zhiyu Liu (Author)

  • FE004312.pdf

• Exploring Digital Marketing Strategies-- The Brand of ARCTERYX.

  Kai Zhao (Author)

  • FE004472.pdf

• Research on Crocs Brand Marketing Strategy.

  Weining Xu (Author)

  • FE004662.pdf

• Research on the Effects of Various Factors in 7Ps Marketing Theory on Short Video Marketing ——Taking the Dissemination of Qianjiang Lobster Short Videos as an Example.

  Zhenyu Tian (Author)

  • FE004932.pdf

• Research on the Impact of Digital Currency on Anti-Money Laundering and Countermeasures.

  Fangning Liu, Liru Wang, Zhaopeng Wen (Author)

  • FE003552.pdf

• The Evolution of Influencer Marketing: The Role of Authenticity and Strategic Planning in Building Brand Relationships Online.

  Yuxuan Feng (Author)

  • FE003722.pdf

• Analysis of SpaceX Starlink Non-Market Issues in Africa.

  Chenxi Xu (Author)

  • FE003912.pdf

• Marketing Case Analysis of Perfect Diary Based on 4P Model.

  Weiya Wang (Author)

  • FE004092.pdf

• A Study on Integrated Marketing Strategies of Film and E-commerce Platforms from an O2O Perspective.

  Xinhe Zhang (Author)

  • FE004262.pdf

• Chanel’s Successful Pricing Strategy for Maintaining Appeal in an Unfavourable Economic Environment.

  Jiajia Cheng (Author)

  • FE004422.pdf

• Competitive Advantages in Fast Fashion: How Shein’s Integrated Marketing Strategies Distinguish It from Competitors.

  Xintong Wu (Author)

  • FE004612.pdf

• E-Commerce in China: The Amazon Experience and its Implications.

  Jiaqi Li (Author)

  • FE004852.pdf

• Does the Eutrophication Control Improve People’s Utility: Evidence fr om the Second-Hand Housing Market and the Taihu Lake Sludge Removal Project.

  Junyi Wang (Author)

  • FE003492.pdf

• The Impact of JELLYCAT’s Emotional Positioning on Consumer Behavior in Chinese Youth Market.

  Siyu Ren (Author)

  • FE003672.pdf

• Marketing Analysis of Advertising and Promotion Strategies in the Sports Industry - Taking Nike as an Example.

  Jianing Li, Xuande Yu (Author)

  • FE003862.pdf

• The Impact of E-commerce Brand Strategy on the Trendy Consumer Behavior of Generation Z in China: A Case Study of Dewu App.

  Zichen Lin, Yuhan Zhang (Author)

  • FE004022.pdf

• Research on Marketing Problems and Strategy Optimization of Chinese Tourism Industry.

  Ziyue Cai (Author)

  • FE004202.pdf

• Building a Lead Luxury Brand through Unique Marketing Position and Marketing Strategies: A Case Analysis of Louis Vuitton.

  Xiaoxiao Xiong, Kawai Yuen (Author)

  • FE004372.pdf

• A Study on the Attractive Characteristics of Travel-Related Tweets in Little Red Book.

  Yixuan Zhou (Author)

  • FE004542.pdf

• Business Models and Capital Financing Strategies in the Film and Animation Industries: Global Trends and Challenges.

  Ziyu Zeng (Author)

  • FE004732.pdf

• Exploring the Elements of Shopping Platforms to Satisfy Consumer Needs: Based on the Enhanced Consumer Service Perspective.

  Yaqi Zeng (Author)

  • FE005002.pdf

• Brand Marketing Strategy Analysis of NIO in the New Media Era.

  Xiran Jiang, Yazhuo Wang (Author)

  • FE003612.pdf

• Research on the Marketing Strategies of Starbucks in the Chinese Market.

  Qiqing Zhang (Author)

  • FE003812.pdf

• Impact of Cross-border Investment on the Economies of Developing Countries.

  Zeyuan Chen, Caiqiao Deng, Yuanhe Liu, Ruke Zhang (Author)

  • FE003972.pdf

• The Impact of Remote Work on Communication Efficiency and Productivity in Multinational Corporations.

  Qinshan Fan, Yuewei Li, Zhenxiang Xu, Yushuhan Wang (Author)

  • FE004152.pdf

• Research on Factors Affecting Export Trade Between China and Countries Along”the Belt and Road Initiative”-taking Electromechanical Products as an Example.

  Kai Chen, Menghao Chu, Peng Deng (Author)

  • FE004322.pdf

• Research on Offline Marketing Strategies in the Outdoor Apparel Market: A Case Study of the Chinese Mainland Market.

  Xinhao Ma (Author)

  • FE004482.pdf

• Investigation of Effective Investment Strategies in the Film and Television Industry: Comparative Analysis of Investment Strategies in the European and American Film Market and the Chinese Film Market.

  Qili Xi (Author)

  • FE004672.pdf

• Success and dilemma: Tesla has a long way to go in China.

  Wanjia Zhuge (Author)

  • FE004942.pdf

• The Impact of the Issuance of CBDC on Monetary Policy——From the Perspective of Narrow Monetary Multiplier.

  Fanzhou Wu (Author)

  • FE003562.pdf

• The Effect of Population Aging on Foreign Direct Investment.

  Jubo Wang (Author)

  • FE003732.pdf

• Research on the business operation and profit model of large global film and television companies: A case study of Home Box Office (HBO) and Netflix.

  Yutong Su (Author)

  • FE003922.pdf

• Fast Fashion Clothing Brand Marketing Strategy: Take a Fast Fashion Clothing Brand Called Uniqlo as an Example.

  Xinyi Cheng, Shuonan Li (Author)

  • FE004102.pdf

• Analyzing A24’s Successful Pr omotion of Moonlight Based on Precision Marketing Strategies.

  Yuheng Yang (Author)

  • FE004272.pdf

• Examining the Role of Social Currency in Word-of-mouth Marketing.

  Siya Zhang (Author)

  • FE004432.pdf

• Short Video & Movie Advertising: Opportunity or Restriction? A Case Study of “Lost in the Stars”.

  Shu Wang (Author)

  • FE004622.pdf

• Governance Challenges in Electric Vehicle Adoption: A Case Study of China.

  Yangze Zhang (Author)

  • FE004862.pdf